Delivering tailor-made advisory services in the drinks sector
to major multi-nationals, family companies, entrepreneurs
and financial investors,  since 2003

 A Unique Combination of Strategy and M&A Advisory

M&A Advisory


In our M&A Advisory capacity, we focus on transactions in the drinks sector, but have also worked on assignments in adjacent sectors, e.g. food, retail and restaurants.  Most of our projects have a cross-border element and we have extensive experience advising on both the buy-side and sell-side, as well as joint venture projects.

For projects requiring more extensive M&A resources, we execute these through our alliance with Spayne Lindsay & Co., an international M&A advisory firm with a team of thirty professionals where Jens Brodersen is a Senior Advisor.


Our M&A advisory services include:

Divestitures

We help our clients prepare effectively for a sale, be it the exit from a fast-growing business, or the sale of a brand that is no longer perceived to be core.   Our industry knowledge enables us to position businesses effectively and target the relevant buyer universe, resulting in a focused, efficient and confidential sale process. 

Acquisitions

We screen, identify and help evaluate acquisition opportunities for clients who wish to expand into new categories, channels or geographies.  We can approach targets effectively and discreetly based on the breadth and depth of our relationships in the sector.

Joint Ventures & Strategic Alliances

If an alliance with a partner is the preferred route to achieving a client's strategic objectives, we can assist with the identification of potential strategic partners as well as the development and negotiation of partnership principles and subsequent transaction execution.

Strategy Development


At Brodersen & Co. we assist our clients with a broad range of strategic and commercial projects in the international drinks sector.  We focus on helping companies with their expansion into new markets, channels and geographies, both in mature and developing economies.

Our strategy & business development services include:
   - market & competitive analysis 
   - route-to-market analysis
   - identification & evaluation of distribution partners
   - development and review of business plans

We have a strong industry network and work with several associated consultants around the world who can provide on-the-ground, market-specific insights for your projects. 

Recent Projects


Our Clients


We have worked for Family Businesses, Major Multinationals, Entrepreneurs and Financial Investors



We have delivered advisory projects to more than 40 international clients,
including brewers, leading wine producers and 5 of the top 10 global spirits companies.
Our clients are based throughout Europe and beyond, including the USA, Mexico, Jamaica and India

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